summer campaign strategy for an all time favorite.
The Ask:
Develop an omni-channel solution that helps bring to life the ‘Summer Loves Beer’ campaign in a relevant way to Canada and its consumers.
The Approach:
1
Drive purchase of Miller Lite through a localized omni-channel approach that puts ‘Miller Time’ at the centre of explorative and social summer occasions.
2
Reinforce to consumers that Miller Lite is the beer of choice that satisfies their taste, health & value considerations during the summer.
3
Attract more beer lovers through utilizing unique & exciting displays and activations that hone-in on the key regional summer moments that should only be experienced with beer.
