Evergreen campaign strategy for an innovative craft brew.
The Ask:
Develop an evergreen solution that highlights the Granville Island brand and connects consumers to the brand’s purpose while ultimately, driving engagement, consideration and conversion.
The Approach
1
Drive relevance and create stronger connection by highlighting GIB’s strong BC roots, communicating the new GIB identity and aligning the brand to a localized and adventurous lifestyle.
2
Further educate shoppers on the variety of craft options that offer distinct flavors that pair perfectly with their favorite uniquely BC outdoor activities throughout the year.
