ZACH CHMAEL

I'm Zach — a digital strategy leader and marketing maven with a knack for turning creative sparks into impactful, lasting campaigns. From founding & operating my own digital agency to working as a Strategy Director managing cross-functional teams for various brands within the L’Oreal, Molson CA, Diageo & Unilever ecosystems, I've spent nearly a decade navigating the exciting world where strategy, content, data and technology collide.

My expertise lies in optimizing omni-channel campaign strategies and crafting compelling digital narratives. Over the years, I've worn many hats in the B2B and B2C realms spanning both SaaS and Retail & CPG. Whether it's dissecting consumer data to fuel eye-catching campaigns or diving into the world of AI and prompt engineering, I'm all about tailoring precise data and innovative creativity to create genuine consumer connections.

My creative approach—no matter the medium—is rooted within developing a deep understanding of the target audience; their goals, aspirations and pain points.

What makes them tick.

I firmly believe data drives creative, and the most impactful campaigns stem from the unique intersect between data, creativity and intuitive design.