A unique gtm strategy for an email marketing platform.
The Ask:
Create a comprehensive go-to-market strategy for the launch of Smart Segment that both introduces the new features and drives an increase in user engagement and adoption amongst existing and potential customers.
The Approach
1
Identify and analyze current and prospective flodesk users, their desires and pain points as it pertains to the flodesk platform and new smart segment features.
2
Craft a unique GTM campaign strategy that both highlights the new smart segment features, while driving increased engagement, trial and retention.
3
Identify a comprehensive step by step approach to go to market featuring target channels, in-app tutorials, influencer ambassadors and more.
